What is an enterprise level strategy? Definition, types and meaning (2023)

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What is enterprise level strategy?

Corporate level strategy is the top level strategy formulated by top management. The purpose of such strategies is to achieve corporate objectives.

Corporate-level strategy is also called grand strategy. This strategy establishes the general direction of the company and the management of its portfolio of businesses or products. It deals with the question of "what business are we in?"

Grandestrategyis concerned with managing multiple business units and product lines to obtain maximum value. In doing so, corporate headquarters play the role of organizational "parents," as they must manage various products and business units as their "children."

Since each business unit or product line has its own competitive strategy that is used to gain its own competitive advantage in the marketplace, corporate strategy aims to coordinate these different strategies so that the organization as a whole succeeds as a "happy family." ".

Popular definitions of corporate strategy,

  • Corporate level strategy deals with the overall purpose and scope of an organization and how it will add value to the different parts (business units) of the organization. 🇧🇷Johnson y Scholes
  • Corporate strategy indicates the overall direction of a company in terms of its overall attitude toward growing and managing its various businesses and product lines. 🇧🇷Wheels and Fome

It is related to the acquisition of new businesses, expansion, market development, additions or divestments of business units, factories or product lines and joint ventures. Manage the flow of financial resources to the different business units.

And it tries to achieve synergy between multiple business units so that the corporate whole is greater than the sum of the parts of its individual business units.

Characteristics of the strategy at the corporate level

Mentioned below are the main features/characteristics of the corporate strategy.

Top management decision

Corporate strategy is formulated by the top management of the company. Based on the corporate strategy, other strategies such ascommercial and functionalthey are formulated.

Senior managers, founders, board members, and executives play an important role in formulating corporate strategy. In doing so, they must consider overall growth and future possibilities.


The corporate strategy is far-reaching. Consider how the long-term goals of the organization will be achieved in the most effective and efficient manner.

It affects the general direction of the company. Long-range actions may include stability, expansion, and containment decisions.


Obviously, corporate strategies are defined with long-term goals in mind. When defining longer strategies, the resource base and capabilities of the organization are considered.

of uncertain nature

Corporate strategy is also uncertain by nature. The future is uncertain and this strategy speaks of future actions and possibilities. To survive in the uncertain future, the organization also needs to have a back-up of resources and qualified minds to make the right decisions.


The business environment is always dynamic, it never remains static for long. Therefore, corporate strategies must be strong enough to align with the dynamic nature of the market.

Types of strategy at the corporate level

The alternatives or strategic options at the corporate level are usually of four types. They are:

stability strategy

A stability strategy is when your business stays in its current state and you decide to continue as it was. Under this strategy, the company does not generate significant changes in its products, markets, strategies and activities.

In doing so, companies choose to follow existing business practices. Companies that are satisfied with their current success often follow this strategy.

Stability can be very helpful in the short term. It usually does not include change, profit and research strategies. On a positive note, this strategy is less risky, but you may miss opportunities if you don't trade.

Growth/Expansion Strategy

A growth strategy is when your company seeks to expand its business operations, investments, etc. to increase market coverage. It is an attempt to move forward with a stability strategy.

In the growth strategy, the organization typically seeks to see growth in market share, sales, profit, assets, and considerable growth in all of these.

This strategy seems appropriate when an organization's products are in the market growth stage.Product life cycle🇧🇷 The company can achieve growth by expanding its operations, as well as through mergers, acquisitions and strategic alliances.

Market penetration, product development, market development, and diversification are the main methods for achieving the success of a growth strategy.

containment strategy

Downsizing is when your company tries to downsize (cut back or reduce) some of its product lines or business units or other factors to reduce costs and gain financial stability.

Typically, companies adopt a containment strategy when competition is very high or declining, as some of their business units are not performing as expected.

This strategy is suitable in an environment of high uncertainty, but it reduces profits. Within this strategy, turnaround, captive, divestment and liquidation strategies are applied.

Combined/Mixed Strategy

The combination strategy is a combination of the aforementioned stability, growth, and containment strategies. A company may adopt a mixed strategy when it needs to stabilize some business units, expand some, and downsize others.

Large corporate organizations with multiple businesses generally follow this combination strategy.

Importance of strategy at the corporate level

Corporate strategy is the foundation of an organization's purpose. It sets the direction of an organization as a whole and also indicates what to do in next level strategies.

It is used to make decisions about the flow of financial and other resources to the product lines and business units of an organization. In addition, the greater importance of corporate strategy can be pointed out below.

  • Establishes the general direction of the organization.
  • Effective means of allocating organizational resources to the different business units of a company.
  • Create synergy with the organization.
  • Increase the overall efficiency of the organization.
  • It encourages your organization to be proactive.
  • Try to make your business more durable.
  • You can increase market share and profitability.
  • Build a solid foundation to survive in the long run.

Analytical tools for enterprise-level strategy

There are several analytical tools that can be used to develop different strategic options at the corporate level. Of these, the two most important tools are mentioned below.

Matriz de Boston Consulting Group (BCG)

The BCG/Growth-Share matrix is ​​the simplest way to represent a company's investment portfolio. It was developed by Boston Consulting Group. The BCG Matrix examines strategies in terms of market share and market growth.

The four cells of the BCG matrix are:

  • stars– These are the business units that have fast-growing markets with a large market share.
  • Milky cows– are those business units that have a high market share but low market growth rates.
  • dogs– They are business units with low market share and low growth rates.
  • Question marks– These business units have the potential to increase market share and growth rate.

General Electric (GE) – Matriz Mckinsey

GE matrixit is a systematic approach for organizations with multiple businesses to prioritize their investments among their different business units.

The GE Matrix is ​​developed with the assistance of Mckinsey & Company Consulting. Study strategies based on market attractiveness and competitive position.

To complete…

Therefore, corporate level strategy/grand strategy is the foundation for defining where the business is going and setting the overall direction for getting there with the collective efforts of an organization as a whole, creating a synergistic effect.



What is an enterprise level strategy? ›

Enterprise strategy is the suggested mechanism and a relevant strategy process for incorporating societal and stakeholder expectations, values, norms and standards into the organisation's strategy development processes.

What are the three 3 level of strategy explain each? ›

The three levels are corporate level strategy, business level strategy, and functional strategy. These different levels of strategy enable business leaders to set business goals from the highest corporate level to the bottom functional level.

What are the four types of business level strategies? ›

Four generic business-level strategies emerge from these decisions: (1) broad cost leadership , (2) broad differentiation , (3) focused cost leadership , and (4) focused differentiation . In rare cases, firms are able to offer both low prices and unique features that customers find desirable.

What are the 5 types of business level strategies? ›

Summary : There are only five business strategies: cost, quality, distribution, technology, and intellectual property (IP). All business strategies break down into these five, or some combination of them. As a general principle, focusing your organization on one is the easiest to execute.

What are the 3 types of enterprise? ›

Types of Enterprise
  • Sole Proprietorship.
  • Partnership.
  • Private Limited Companies (Ltd.)
  • Public Limited Companies (PLC)
Jun 10, 2021

Why is enterprise strategy important to an organization? ›

Simply put, an enterprise data strategy will help your organization align People, Processes, Data, and Technology while establishing the necessary data culture to eliminate risk, support business objectives, and drive positive business outcomes.

What are the three main types of strategy? ›

What Are the Three Types of Strategy- And How You Can Apply Them!
  • Business strategy.
  • Operational strategy.
  • Transformational strategy.

What are the 3 main strategies in business? ›

There are generally 3 (sometimes broken into 4) Types of Business Strategies:
  • Organizational (Corporate) Strategy.
  • Business (Competitive) Strategy.
  • Functional Strategy.
  • Operating Strategy.
Apr 7, 2022

What are the 3 business level strategies? ›

Types of Business Level Strategy – 3 Main Types: Cost Leadership, Differentiation and Focus Strategies.

How many types of business level strategies are there? ›

There are three types of business-level strategies that you can use in your business. Each one caters to an increase in profit and company unity. Corporate-level strategy: This strategy is implemented at the highest level of the company.

What are the three levels of strategy with examples? ›

The three levels of strategy are:
  • Corporate level strategy: This level answers the foundational question of what you want to achieve. ...
  • Business unit level strategy: This level focuses on how you're going to compete. ...
  • Market level strategy: This strategy level focuses on how you're going to grow.
May 10, 2021

What are the levels of strategy explain? ›

► Strategy can be formulated at three levels, namely, the corporate level, the business level, and the functional level. At the corporate level, strategy is formulated for your organization as a whole. Corporate strategy deals with decisions related to various business areas in which the firm operates and competes.

What are examples of business level strategies? ›

3 examples of business level strategy
  • Lowering production costs.
  • Streamlining shipping.
  • Improving inventory control.

What are the five 5 different phases of strategy? ›

The five stages of the process are goal-setting, analysis, strategy formation, strategy implementation and strategy monitoring.

What are the 5 phases of strategic management process and explain each? ›

The five stages of the process are: setting goals or objectives, analysis, strategy formation, strategy implementation, and strategy monitoring. The strategic management process is more than a set of rules to follow. It is a philosophical approach to business.

What does enterprise type mean? ›

Essentially, the word "enterprise" can be used to describe any company that has multiple locations, levels, departments or divisions that collaborate together to achieve company goals and objectives.

What is enterprise and its types? ›

Enterprise is another word for a for-profit business or company, but it is most often associated with entrepreneurial ventures. People who have entrepreneurial success are often referred to as “enterprising.” There are many forms of legal enterprises, with the most common in the U.S.

What are enterprise examples? ›

Examples of enterprises

Pelz-Sharpe says all Fortune 500 companies are considered enterprises. That includes companies such as Ford, Microsoft, GE, and Oracle. Edge's list includes Walmart, Exxon, Apple, Amazon, UnitedHealth Group, McKesson, CVS, and AT&T.

How do you develop an enterprise strategy? ›

Successfully Building Business Strategy: Things to Know
  1. Consider your organization's mission and vision statements.
  2. Identify your company's core values.
  3. Conduct a SWOT analysis.
  4. Outline tactics to achieve goals.
  5. Create a plan for allocating resources to achieve the desired outcome.
  6. Evaluate results for effectiveness.
Jul 1, 2020

What is the main purpose of enterprise? ›

What are the goals of the enterprise? Enterprises operate to make a profit by producing goods or providing services. Then, they sell it to consumers to satisfy their needs and wants. Consumers can come from households, businesses, or other organizations.

How does enterprise make a business successful? ›

Enterprise systems ultimately reduce the cost of running a business, which means that a company will have more of its budget free to increase customer service capabilities or invest in other assets that can improve the customer experience.

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The marketing mix, also known as the four P's of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.

What are the four strategy elements? ›

The four most widely accepted key components of corporate strategy are visioning, objective setting, resource allocation, and prioritization.

What are the three characteristics of strategy? ›

Features of Strategy

Specialized plan to outperform the competitors. Details about how managers must respond to any change in the business environment. Redefines direction towards common goals.

What are the 4 types of strategies and strategic analysis? ›

The four marketing strategic alternatives categories include diversification, product development, market development, and market penetration. Companies can use these strategies as a blueprint to achieve their goals.

What are the 3 organizational strategies and their importance? ›

Those three strategies together — functional, business, and corporate — make up the very broad, very general organizational strategy that every company needs to be successful.

What are the two main levels of strategy? ›

All of these forms of strategy are variations of the two most fundamental types: corporate and business. Typically, corporate strategy is seen as being relevant to a company as a whole, whereas business strategy is reserved for the individual businesses within a company.

What is the main focus of business level strategy? ›

Business level strategy is the strategic planning and implementation activities that occur in order to set and steer the direction for an individual business unit. These activities will generally include how to gain a competitive advantage and create customer value in the specific market the business unit operates in.

What is the definition of a strategy? ›

The Oxford Dictionary defines strategy as: “A plan of action designed to achieve a long-term or overall aim” “The art of planning and directing overall military operations and movements in a war or battle”

What is the most important level of strategy? ›

Strategy Level 1: The Corporate Level

The corporate level is the highest, and therefore the most broad, level of strategy in business. Corporate-level strategy should define your organization's main purpose. It should also direct all your downstream decision-making.

What are the three levels of planning explain each level? ›

Three major types of plans can help managers achieve their organization's goals: strategic, tactical, and operational. Operational plans lead to the achievement of tactical plans, which in turn lead to the attainment of strategic plans.

What are the characteristics of business level strategies? ›

Key Characteristics of an Effective Business Strategy
  • They are Not Tactical. People often get a strategy mixed up with a tactic. ...
  • They are Actionable. Strategic goals are achievable through tactics. ...
  • They are Clear. ...
  • They Include a Business Plan. ...
  • They Don't Change Much.

What is the best definition for strategy 5 points? ›

Strategy generally involves setting goals and priorities, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources).

What are the major 4 steps in strategic management process? ›

The 4 Steps of Strategic Planning Process
  1. Environmental Scanning. Environmental scanning is the process of gathering, organizing and analyzing information. ...
  2. Strategy Formulation. ...
  3. Strategy Implementation. ...
  4. Strategy Evaluation.
Mar 4, 2021

What are the 5 important features of strategic management? ›

The following are the characteristics of strategic management:
  • Involvement of top management.
  • Handles long-term issues.
  • Offers competitive advantage.
  • Future-oriented.
  • Long-term implications.
  • It affects operational challenges positively.
  • Organisation-wide impact.
  • It tends to be complex.
Jun 1, 2022

What are the five important components of strategic management? ›

The five stages of the process are goal-setting, analysis, strategy formation, strategy implementation and strategy monitoring.

What is considered enterprise level company? ›

While there isn't a single definition of “enterprise,” you can safely assume that an enterprise is a very large, for-profit company with more than 250 employees that generates a ton of revenue and has the right to conduct business on its own.

What are the 3 types of strategy? ›

What Are the Three Types of Strategy- And How You Can Apply Them!
  • Business strategy.
  • Operational strategy.
  • Transformational strategy.

What are the 3 characteristics of an enterprise? ›

Liability – who is responsible for the debts of the enterprise? Duration – how long does the enterprise last? Decision maker – who makes decisions about the operation of the enterprise?

What is an example of an enterprise company? ›

Examples of business enterprises include all the companies you pay to receive a good or service from. These may include your local shop or your Netflix subscription, both of which are business enterprises. A business provides goods and services to what we call customers.

What is enterprise and examples? ›

: a unit of economic organization or activity. especially : a business organization. : a systematic purposeful activity. agriculture is the main economic enterprise among these people. 3.

What is an enterprise level role? ›

On a simple level, an enterprise leader is anyone accountable for the economic and social welfare of the total enterprise, across divisions, businesses, functions and locations. An enterprise leader might run a business unit or oversee a major function but will make decisions with the entire corporation in mind.

What are the different levels of enterprise? ›

There are 4 levels of status in the program — Enterprise Plus, Enterprise Plus Silver, Enterprise Plus Gold, and Enterprise Plus Platinum. The Enterprise program is revenue-based, so points are earned purely based on how much money you spend and then can be redeemed for free rentals.

What are the five elements of the definition of strategy? ›

These five elements of strategy include Arenas, Differentiators, Vehicles, Staging, and Economic Logic. This model was developed by strategy researchers, Donald Hambrick and James Fredrickson.

What are the 5 five components of enterprise? ›

5 Key Components of a Successful Enterprise Architecture Function
  • Governance. Enterprise architecture (EA) requires governance, however not in the form of complex documents, forms or processes. ...
  • Talent. ...
  • Executive Sponsors. ...
  • Scope. ...
  • Business Value.
Aug 11, 2014

What are the 5 stages of enterprise development? ›

Every new business and start-up, big or small, goes through the five stages of business growth. These phases include existence, survival, success, take-off, and resource maturity.

What is business enterprise in simple words? ›

An enterprise is a term in the commercial world used to describe a project or venture undertaken for gain. It is often used with the word "business" as in "business enterprise".

Why is enterprise important? ›

Entrepreneurship Accelerates Economic Growth

Entrepreneurs are important to market economies because they can act as the wheels of the economic growth of the country. By creating new products and services, they stimulate new employment, which ultimately results in the acceleration of economic development.

What are the six types of enterprises? ›

Six major types of business structures
  • Sole proprietorship.
  • General partnerships.
  • Limited liability partnership.
  • Limited partnership.
  • Limited liability company.
  • Business corporations.


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