8 Best Autoresponder Software in 2023 [Free Tools] (2023)

Needless to say, to useautoresponder softwareit is an absolute must for every business.

First, email marketing is one of the most profitable channels with an ROI of $49 for every $1 invested. Therefore, finding efficient solutions to deliver automated messages when your subscribers take an action is essential to increase engagement and build a relationship with them.

Fortunately, most of the tools on this list are free to start using, so you don't have to compromise on growing your business or wait until you start generating tons of revenue.

Before we explore thebest email autoresponder toolsLet's take a look at a brief definition of an autoresponder.

What is an autoresponder?

An autoresponder is aautomated email or email numberthat arrive in your subscriber's inbox when a trigger event occurs. The main objective isinteract with your audienceas soon as they take action through a series of follow-up messages.

Autoresponders are the simplest form of email automation. They could be a welcome email, an abandoned cart reminder, or even a thank you email. More complex use cases for autoresponder emails can be found in digital industries or SaaS products, in the form of embedded emails nurturing subscribers.

Email autoresponder software - comparison

Autoresponders are perfect for businesses big and small. So if you're looking for a quick fix NOW, here it is.an overview of the comparisonof the best email autoresponder tools:

free/trial planPricesbest featureassessments
elkSim (30 day free trial)$9/monthEasy-to-setup advanced automated workflows8 Best Autoresponder Software in 2023 [Free Tools] (1)
constant contactYes (60 day trial)$20/monthEvent invitation management tool8 Best Autoresponder Software in 2023 [Free Tools] (2)
mailchimpSim$20/monthCustomized multi-step workflows8 Best Autoresponder Software in 2023 [Free Tools] (3)
AWeberGenericNameSim$20/monthAdvanced reporting and analysis tools8 Best Autoresponder Software in 2023 [Free Tools] (4)
send blueSim$25/monthSMS marketing tools8 Best Autoresponder Software in 2023 [Free Tools] (5)
get an answerSim$15/monthspam testing tools8 Best Autoresponder Software in 2023 [Free Tools] (6)
SendPulseSim$9/monthSMS message option8 Best Autoresponder Software in 2023 [Free Tools] (7)
Mailer LiteSim$10/monthEmail open rate by location8 Best Autoresponder Software in 2023 [Free Tools] (8)

A simple autoresponder is essential to bridge the gap between your subscriber action and your business “reaction”. More specifically, a series of autoresponders:

  • help you build strong links with your email list
  • deliver yourjunk maila sense of continuity
  • enable constant communication between you and your audience

With that in mind, let's go the autoresponder route and learn about the best autoresponder solutions available based on affordability, features, and automation capabilities.

1. Moosend – Best Advanced Auto Responder Service

Prices:Paid plans start at $9/month, 30-day free trial (sign here)

unique feature:Advanced, easy-to-setup automated workflows

8 Best Autoresponder Software in 2023 [Free Tools] (9)

elkIt is one ofbest autoresponder toolsyou can use it right away as the software learning curve is almost non-existent. The service has an intuitive automation workflow builder andprefect recipesthat you can customize or build your autoresponder sequence from scratch.

To create your workflow, you can select from severaltriggers and actions, run an A/B test, and even duplicate your automation steps to save you valuable time. You can also add "AND/OR" expressions to your automation steps. Best of all, workflows can be shared between team members.

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In addition to email automation, Moosend also has adrag and drop email builderthat makes creating email campaigns easy, even for beginners. the availableemail templatesThey are also responsive and you can infuse them with advanced elements to create your best autoresponder sequence in minutes.

To top it off, Moosend also provides an equally user-friendly application.landing pageyapplication form builderto give your lead generation a boost. Last but not least advancedreal-time reportsyintegrationsare two of Moosend's strengths and you can try them out whenSign up for a free account.

The best autoresponder features

  • marketing automation: deliver email sequences at the right time
  • Email newsletter templates: fully customizable and responsive
  • list segmentation– Target your subscribers with personalized content
  • landing page builder: give your lead generation a big boost
  • registration forms- Create forms to capture your leads in a snap
  • Reports and analytics- Track important email metrics in real-time
  • integrations: Optimize your efforts by connecting your favorite apps


PricesStart to$9/month,offering you all the features like marketing automation, landing page tool, SMTP server and much more. You can test the software and sendunlimited email campaignssign up for a free account.

Tente Moosend

Prices:Paid plans from $20/month, 60-day free trial

unique feature:Event invitation management

8 Best Autoresponder Software in 2023 [Free Tools] (10)

constant contactis one of the oldest autoresponder tools on the market. The software has an easy to usedrag and drop email builderto create your newsletters. In addition to autoresponders, Constant Contact also lets you choose between different email types, including event registrations, A/B tests, and surveys.

Aboutemail automation, autoresponder software allows you to create abandoned cart campaigns for your ecommerce store. Its best feature, however, is itsevent invitation managementtool that allows you to simplify the way you manage your events online. The RSVP feature will also give your webinars and online courses the boost they need and allow you to collect responses directly from the automated email you sent out.

The autoresponder tool also equips you withpersonalizationoptions to make your automated messages more effective. However, while you can add your contact information, you cannot use "if/then" logic, unlike otherConstant Contact Alternativeslike Moosend with more sophisticated customization features. Therefore, you may not achieve the maximum possible campaign optimization.

The best autoresponder features

  • Powerful Event Invitation Management Features
  • Basic personalization and segmentation of email lists
  • RSVP tool to manage online events more effectively
  • Automatic resend option for those who do not open
  • registration form creatorto increase lead generation
  • Social media, WordPress and CRM integrations


Constant Constant does not offer a free plan. However, it has a 60-day free trial that you can use to test its features. After the trial, the autoresponderpaid plansstarting at $20/month for 500 subscribers, giving you access to the platform's basic email marketing tools.

3. Mailchimp – the best autoresponder solution in a marketing package

Prices:Paid plans starting at $20/month, limited free plan

unique feature:Customized multi-step workflows

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mailchimpis one of the best-known email marketing autoresponders you'll find. The platform looks greatclean template editoryou can use to create your automatic messages in few minutes. You can then use Mailchimp's robust autoresponder features to send your autoresponders to your subscribers' inboxes.

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While Mailchimp's email editor and autoresponders are quite robust,email automation featuresit can be difficult to deal with. The platform will also give you access topersonalizationand segmentation of email lists. However, its complexity might not be ideal for novice users. Helack of a workflow editorit will also make things a bit difficult unlike other popularAlternatives to Mailchimpthat are easier to use.

What makes Mailchimp's autoresponder so famous (and makes up for the lack of easy-to-use automation) is itsadvanced reporting and analyticscapabilities. Through them, you can track all the email metrics you need to improve your email marketing campaigns and increase your conversions.

The best autoresponder features

  • Customized multi-step workflows to reach your target audience
  • Predictive insights to improve your marketing campaigns
  • Email newsletter templatesyou can customize
  • Huge knowledge base (only guides and tutorials for the free plan)
  • Integrations with popular apps like Shopify and more


Mailchimp is among thefree email marketing servicesyou can take part. However, the free plan is very limited and you will need to sign up for one.flat paymentStarting at $20/month for up to 2,500 contacts to gain access to more features and advanced automation.

4. AWeber – Best autoresponder software with advanced reporting and analytics

Prices:Paid plans starting at $20/month, limited free plan

unique feature:Advanced reporting tools

8 Best Autoresponder Software in 2023 [Free Tools] (12)

Aweberis another free autoresponder you can use to create an automated email sequence for your target audience. The platform is quite easy to use; however, it can be a bit difficult for seasoned email marketers to use other autoresponders due to theirdifferent terminologyfor each marketing function.

In addition to the email editor and newsletter templates, autoresponder allows you tocreate triggered messagesafter a subscriber takes specific actions, such as subscribing to or unsubscribing from your email list. Also, AWeber is a greatemail list managementtool to keep your contact lists clean and promote your email deliverability.

When it comes to optimizing your marketing efforts,integrationsthey are a big plus for the autoresponder. The service lets you integrate with popular platforms like Shopify, Salesforce, and more to exchange information between apps and improve your email marketing. Last but not least, AWeber has a great set ofemail testing toolsto optimize your email marketing campaigns and take your new subscribers one step further in your marketing funnel.

The best autoresponder features

  • Advanced reporting tools to monitor performance
  • Email list management for betteremail deliverability
  • Easy to use drag and drop email builder
  • Signup form builder to create popups and more
  • Dedicated customer support to help you


AWeber has a free basic plan for 500 subscribers and 3,000 emails/month. To unlock all features, email autoresponder offers aflat paymentfrom $20/month.

5. Sendinblue – Best autoresponder tool with SMS marketing features

Prices:Paid plans starting at $25/month, free plan

unique feature:SMS Marketing Options

8 Best Autoresponder Software in 2023 [Free Tools] (13)

send blueis among the free email autoresponder tools on our list. However, what sets the software apart is the combination ofe-mail e SMS marketing, allowing you to send transactional emails to both channels. In addition to its SMS marketing options, the autoresponder has a simple email editor that allows you to customize your templates or create one.HTML Email CampaignSince early

Segmentation is another feature that autoresponder offers, allowing you to target your new subscribers with better content. For example, the tool lets you group your audience based on demographics, online behavior, and more.

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When it comes to email automation, autoresponder allows you toset up enabled campaignsbased on behavioral data and email engagement metrics. Lastly, Sendinblue can help you increase your lead generation through responsive landing pages and find out which features convert best through yourA/B teststools.

The best autoresponder features

  • SMTP server fortransactional emailse-SMS
  • Advanced segmentation options to group subscribers
  • SMS marketing customization features
  • Contact list management to keep everything organized
  • Landing page builder tool to increase lead generation


Sendinblue's free plan lets you send 9,000 emails per month (300 per day) to unlimited contacts, which is great if you're just starting your email marketing journey, but not ideal for ecommerce businesses in fast growth.Pricesstarts at $25/month, giving you more email sends and additional features.

6. GetResponse: The best autoresponder service for sales teams

Prices:Paid plans starting at $15/month, free plan

unique feature:spam testing tools

8 Best Autoresponder Software in 2023 [Free Tools] (14)

get an answerIt's not free email autoresponder software; however, it is affordable and offers some great features. You can create responsive email campaigns through yourdrag and drop editorand use personalization to make your messages more identifiable.

In addition, autoresponder email automation tools will allow you to createcomplex workflowsto address your audience with the right message at the right time. For example, you can createtriggered campaignsbased on lead scores,cart abandonment, or unsubscribe to interact with your subscribers. The only downside is that you can't try them out as these features are only available in higher tier plans.

Finally, autoresponder software has adetailed reportssection to help you track your email marketing campaigns and a great set of spam tools to avoid the spam folder.

The best autoresponder features

  • Advanced automated workflows
  • Reporting and analytics including geo-tracking
  • Email spam tools for better email deliverability
  • Powerfule-commerce targetingcharacteristics
  • GDPR compliance


GetResponse has a free plan that you can sign up for (autoresponders not included). For full access, you will need to purchase one of the availablepaid plansstarting at $15 per month.

7. SendPulse – Best autoresponder software for multi-channel automation

Prices:Paid plans start at around $9/month, limited free plan

unique feature:SMS messaging options

8 Best Autoresponder Software in 2023 [Free Tools] (15)

Like Sendinblue,SendPulseis a free autoresponder software that combinesemail with marketing messages.More specifically, autoresponder offers a variety of tools such as SMS and web push notifications to interact with your audience in the best possible way.

In addition, the software will give you aoptional autoresponderand allows you to create automated email sequences to collect feedback, target cart abandoners, sell your products/services, and promote events.SegmentationIt's also part of the SendPulse toolbox, allowing you to segment your email subscribers based on website activity and email engagement.

If you want to boost your lead generation, the service also has a great landing page builder to create converting landing pages. Finally, in addition to its email marketing and automation tools, SendPulsemultilingual phone and email supportto help you

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The best autoresponder features

  • HTML Email Editor
  • SMS and Viber Marketing Options
  • Advanced segmentation of email lists
  • e-commerce platformintegrations


Autoresponder offers a free plan for 500 subscribers, but for a limited number of email sends per month. For more features and email sending, SendPulse'sprice fixingstarts at around $9/month for 1-500 subscribers.

8. MailerLite – Best Email Autoresponder for Beginners

Prices:Paid plans starting at $10/month, free plan

unique feature:Email open rate by location

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Mailer Liteis one of the simplest autoresponder software tools with aeasy to use email editorand customizable templates. Among others, the software allows you to choose betweenvarious types of email,including classic campaigns, A/B testing, surveys, autoresponders and more.

When it comes to email automation, MailerLite lets you createsimple workflowsbased on behavioral data. That way, you can target your audience with the right message when they need it most.

In addition, the autoresponder will equip you withPowerful reporting and analyticstools. Its best feature is that it can display your email open rate by location, valuable information that many email marketing platforms lack, to improve the performance of your email marketing campaigns and target your openers with content. more relevant.

The best autoresponder features

  • Advanced analytics and open rate by location
  • Unsubscribe from page builder
  • Landing page creation tool
  • Powerfulemail follow upcharacteristics


MailerLite's free plan lets you send 12,000 emails per month to up to 1,000 email subscribers.Pricesstarts at $10/month, giving you access to more features.

Choose the best autoresponder software for your needs

A smart autoresponder will help you deliver relevant messages to engage and nurture your subscribers while building a relationship with them.

Therefore, choosing the right software for your business is extremely important, as it will help you stand out and be smarter and more efficient than your competitors.

If you have decided and want to try Moosend,Sign up for an accountand see how our autoresponder can help you and your business achieve greatness together.

It's time to step up your email marketing game, one autoresponder at a time!

Frequently Asked Questions (FAQ)

Here are some of the top questions we get about autoresponders.

1. What is the best autoresponder service?

There are several excellent services competing side by side like Constant Contact, Mailchimp, AWeber, Sendinblue and ConvertKit, but Moosend is the best service among them due to its powerful automation features capable of helping businesses of all sizes without compromising on accessibility. and usability.

2. Why do I need an email autoresponder service?

Autoresponder emails are an integral part of your email marketing strategy because they allow you to send subscribers the right message at the right time. Plus, they can help you maintain a healthy email list (via double opt-in), welcome and onboard your subscribers, and save you precious time.

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