16 digital marketing strategies for attorneys, attorneys and law firms (2023)

How to get clients as a lawyer or lawyer

The Internet has revolutionized the world in ways we could never have imagined.It has become the number one destination for people looking for anything and everything.

Phrases like "lawyers near me" and "lawyers near me" get more than a million Google searches every month from people who need urgent legal help. There is simply no better place to find clients.

This article will go over 16 of the most effective.Digital Marketing Law Firmstrategies.The goal will be to create a ubiquitous presence on the internet so that you are the first name people come across when searching for lawyers or solicitors.But before you start, take some time to refine yours.Buyer's personality, if you haven't already.

A buyer persona is simply a detailed description of your most ideal customers. Ask yourself who they are, what they do, where they live, how much they earn, and other important details to you.

When you understand your prospects well, you know exactly where and how to approach them.The Internet is extremely large and it's easy to get lost if you don't have an address. A buyer persona will help point you in the right direction.

16 digital marketing strategies for attorneys, attorneys and law firms (1)

Interesting legal marketing statistics:

  • 38% of people start their search for attorneys and lawyers online. (Those)
  • 96% of people seeking legal advice use search engines. (Those)
  • 74% of people visit a law firm website to take action. (Those)
  • Up to 40% of law firms do not have their own website. (Those)
  • Law firms that use video on their website see a 41% increase in traffic. (Those)
  • Testimonials are the most effective content marketing strategy. (Those)
  • 85% of people trust both online reviews and recommendations from friends and family. (Those)
  • 25% of people who research legal issues visit YouTube. (Those)
  • 85% of people use online maps to find the location of legal advice. (Those)
  • Email marketing has an average ROI of 4400%. (Those)

16 online marketing strategies for lawyers, solicitors and law firms

1. Get a professional website

A website is the foundation of your online presence. Here clients can easily access information about your law firm.It is your office on the internet.

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Search engines like Google and Bing scan the web for information and then present users with the most relevant results based on their search query.When you have a website, you become a source of information that search engines can also present to users.

For example, if you're a Dallas-based attorney, your website should be among the first results users see when they search for the phrase "best attorneys in Dallas."

The most important thing to remember when building your website is that the quality of the user experience has a direct impact on the amount of traffic you receive.

User experience or UX is simply how well the website is designed, how easy it is to navigate, and how fast it loads. Websites that have a positive UX often rank higher on Google.

Wixis an amazing tool that allows you to create a professional website that automatically checks all the positive UX boxes. The platform is designed to help non-technical people easily create advanced websites with a drag and drop builder.You can also use services likeFreeWebDesignfor professional developers to build your entire legal website for free.

2. Set up PPC ads

PPC or Pay Per Click is a popular advertising model in which ads are shown to people as they browse the web, but advertisers are only charged for clicks. It's a fantastic way to start generating leads almost immediately.

PPC ads are generally cheaper than other advertising models because you only pay for clicks on your website. For example, if your ads are shown to 1,000 people, but only 100 click them, you only pay for 100 clicks even if 900 other people see your marketing messages.

There are several platforms that you can run PPC ads on, including Facebook ads, LinkedIn ads, and Google ads.

Google would be best suited to run a legitimate campaign given the targeting options it offers advertisers. You can target users based on their demographics, location, income level, and even the terms they are actively searching for on Google.

For example, you can tell Google to only show your ads to people in your target city and search for the term "law firms near me."

You can set up a Google Ads test campaign with a limited budget and run it for several weeks. If the results and conversion rates are positive, you can increase your spend so that more people see your ads.

3. Set up retargeting ads

Many people have a very short attention span due to the many things that constantly catch their attention.

They may have visited your website, but were distracted by a notification on their phone, a video on YouTube, or a photo on Instagram and their attention immediately drifted to it. Once they leave your site, it's unlikely they'll return.

Retargetingallows you to display ads that are shown to people who have visited your site before but have not paid attention to your call to action.You've probably seen it in action many times; They visit a website once and right after they leave, your ads seem to be everywhere.

Marketers often spend aggressively on retargeting because they understand that a person visiting their site is a potential customer.The most popular retargeting platforms are Google Ads and Facebook Ads.

4. Search Engine Optimization

search engine optimizationSEO, or SEO, is the practice of increasing the authority of a website to help it rank higher in search engines like Google.

When people search for information on the Internet, thousands or even millions of relevant pieces of content are usually posted from different websites. SEO determines which pages Google shows as the best results.

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Ideally, your website should appear in the first results for legal questions.For example, if someone searches for the phrase "law firms in xxxx [enter your city]", they should return to your website. Make sure your SEO strategy specifically targets local keywords related to what you specialize in.

SEO has two main components. The first isOnpage-SEO, in which the individual pages of your website are optimized for search engines. Some ways to optimize a page are to increase loading speed, provide lots of useful content in an organized way, and make it mobile friendly. A responsive site is simply a site that works just as well on mobile devices as it does on computers.

If you have your law firm website withWixthen it is automatically search engine friendly without much work. All pages are optimized by default.

The second component is off-page SEO, which primarily involves link building. Link building is simply the process of increasing the number of links pointing to your website. Every time another website links to your site, Google sees it as a reference and that's a mark of authority.

Since link building can be really tedious and time consuming, I would recommendsubcontractto a company or freelancer specialized in SEO.

By investing in your SEO, you will eventually eliminate the need to spend on advertising as your website will start receiving organic traffic from Google.

5. Collect reviews

Reviews are very important because they are a sign of credibility.. They help people judge whether things are as good as they seem.A study by Moz showed that67% of Internet users are influenced by reviews.

You can easily get reviews by requesting them from past customers with whom you have a great relationship. The review does not have to be long paragraphs. Even a single line is enough.

Create a page on your website where you can display all your reviews as trophies. You can also enable ratings and reviews on your social media pages. The more positive reviews you have, the easier it is to convert prospects into customers.

6. Publish blog posts

Most people who need legal services first research the specific problems they want resolved.– if your spouse gave you divorce papers or if you were falsely accused of a crime.

If you publish articles on the topics you specialize in, they are likely to be found in your research. This automatically makes you an authority in their eyes. It greatly increases your value and credibility.

Publishing blog posts is one of the best ways to completely dominate the internet and establish yourself as an authority in your field.If you're too busy to write yourself, you can outsource it to a freelancer via platforms like Upwork, or even use AI writing tools likeIA jasper.

The key to a successful blog is keyword research; This is the process of finding the most searched searches on Google. Once you know what they are, you can write posts specifically about them.

If you find that a lot of people search for the phrase "what to do if you've been falsely accused of a crime," then you know that this is an issue you should investigate.

SEMrushis the most popular keyword research tool used by bloggers to find high-traffic keywords to write about.

Once your blog starts getting traffic, you can even monetize it by adding ads with Google Adsense. The earning potential with Adsense is incredible, many websites survive on it alone.

7. Get a Google My Business Page

Google My Business or GMB is a tool powered by Google that allows businesses to create and manage their online profiles.

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GMB pages are often at the top of the search results page and on Google Maps. They are incredibly important because they help you become more visible online. Be sure to create one for your law firm.

They can also help you collect reviews. Google automatically asks people who have visited your business to leave a rating and review. As mentioned above, reviews are the lifeline of businesses that depend on Internet traffic.

8. Email Marketing

Email campaigns have one of the highest conversion rates of any online marketing strategy.. It's also a great way to keep in touch with your potential customers. Here are a few reasons why email remains the marketing channel of choice for some of the most successful law firms:

  • personal: People like to receive emails from companies because it makes them feel special and valued. Always make sure to personalize your emails using the names of the recipients.
  • Convenient: You can send emails at any time without having to make an appointment. Emails are also more convenient than phone calls because you can send them whenever you want without worrying if your customers will be able to take the call. People see emails as "push" communications and open them when it's convenient for them. You can also use automation to send specific types of emails at specific times, e.g. B. when someone buys a product or after visiting the website.
  • rentable: According to research, it is about five times cheaper to keep an existing customer than to acquire a new one. Sending emails regularly can strengthen relationships with your customers. It's a one-time cost if you're using an email marketing software or platform and your messages are likely to land in your inbox instead of filtering into a spam or junk folder.
  • Flexible: You can use email marketing for a number of different purposes and it suits your business and not the other way around.

You can easily start collecting emails on your website by integrating a signup form that pops up and asks users to enter their email address to receive your monthly newsletters. Every time you publish a new blog post, you can use a free email marketing tool likemailchimp.WixWebsites integrate seamlessly with Mailchimp.

9. Have a strong social media presence

The majority of the world's population is now on social media. There's no better place to find your prospects in a casual, relaxed state, where they mindlessly browse for hours every day. Social media marketing is one of the most effective digital marketing strategies.

According to theAmerican Bar Association, approximately 79% of lawyers are active on social media and 35% have been able to convert clients through it. If you want to stay competitive, you have to be active on social media. It should be an important part of your online marketing strategy.

You can create business pages on Facebook and LinkedIn and then build a following by posting daily. You can also run a paid ad campaign to build a following.

Related:How to Find Clients on LinkedIn

Another benefit of social media accounts is that they get a priority ranking on Google, which can help you improve your online presence. Ideally, when people search for legal services, they should see results from your website, GMB page, or social media pages. This is how you master the Internet.

Be sure to use the same name as your website on all of your social pages.Leave no room for confusion. If you have more than one account, I would recommend hiring an administrator or a virtual assistant to handle your social media marketing campaigns. They can do it more effectively than you. Some of your responsibilities include posting daily, increasing your follower count, and generating new leads.

10. Post listings in online directories

Many people still use directories to find services and business contacts. Such platforms allow you to publish your legal services to ensure that you have all your basics on the internet and that they are visible to as many people as possible.

Some popular legal directories are:

  • Hola
  • justice
  • organization
  • com
  • SearchLaw
  • Martindale-Hubbell

Posting to directories is also a great way to get backlinks for your website, which in turn will help increase your SEO score. As mentioned above, the more websites that link to your site, the higher it is likely to rank on Google.

11. Answer questions on Quora

Quora is an online question and answer platform that allows users to post questions on almost any topic.You can search for the latest legal questions in your specific field of activity and simply answer them in depth. This allows you to show your knowledge and experience to the people who need it most. You can also add a link to your law firm's website at the bottom of your response.

Quora questions often get thousands of views from other people facing similar problems. And if they find your answers helpful, they are likely to visit your website to learn about your services.

Any time someone takes the time to ask a lengthy legal question, they are likely to need legal services.

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12. Unet and Reddit

Reddit is another platform where internet users often direct their questions. You can join legal subreddits like /r/legaladviceofftopic/ and be an active member by participating in discussions.

Reddit is one of the most popular websites in the world with hundreds of millions of users. Getting to the top of your rankings can drive thousands of targeted visitors to your website.More than 14 million searches are made on the legal advice platform every day, so there is a high probability that people are looking for a lawyer or legal adviser.oOn average, more than 8,000 new legal cases are posted on Reddit every day..

13. Join social media groups

As discussed at the beginning of this article, having a buyer persona is very important because it helps you understand who your most ideal customers are. When you have a clear picture of them, you also know where and how to approach them.

If so, you can join groups on Facebook and LinkedIn dedicated to the industry your buyer persona is in.

For example, if he/she is a business owner in the US, he/she can join the popular Facebook group.Business Owners, Entrepreneurs and StartUps'.

If you are a bankruptcy attorney, you can join financial counseling groups. The possibilities are endless. Both Facebook and LinkedIn have niche groups for almost every industry.

Join the discussions and even ask your own questions just to get members familiar with your name.Anytime a legal issue arises, you have an opportunity to defend yourself. You can even follow up by sending private messages.

14. Get involved in local publications

Most magazines, newspapers, and even blogs would welcome the idea of ​​having a lawyer as a guest contributor, as it would help drive traffic to their platforms.Your column can cover whatever legal topic is trending right now.

Although contributors are not normally paid for their work, they are given the opportunity to market themselves to new audiences. They can also add backlinks to their own websites and blogs, which will help increase referral traffic and boost your SEO score.

15. Write an ebook

Writing an eBook is not only a fantastic way to showcase your knowledge and subtly promote yourself, but also to create an additional income stream.

You don't even have to write the eBook yourself, you can outsource the work to a ghostwriter and just provide guidance on what to write. Many professional writers do.

Once the eBook has been published on platforms like the Amazon Kindle Store, you can earn money in the long run from it without much effort. It's a great residual income idea for lawyers.

You can also sell it through your own website or use it as a primary magnet for collecting emails. Lead magnets are free items offered to website visitors in exchange for their leads.

16. Organize a free webinar

Hosting a webinar gives you the opportunity to bring together people who are interested in legal issues and show them your expertise. Your webinar can focus on any trending and in-demand topic, such as: B. “10 Ways to Cut Corporate Taxes”.

Be sure to advertise the event weeks in advance so people have plenty of time to plan to attend. You can also run a paid advertising campaign on social media to get noticed. The goal will be to get as many participants as possible.

Once the webinar is over, rip up the video and use it as content for your website and social media pages. Whenever people find videos of you in such a dominant position, you naturally become an authority in their eyes. Webinars are one of the most underrated digital marketing strategies.

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There are many things you can do to market your law firm online. We hope our list of 16 marketing strategies has been helpful.

Contact us if you would like a free consultation or need an expert opinion on which digital marketing channels might best suit your business goals – our team is ready! Which of these 16 effective digital marketing strategies has been the most successful for your law firm?


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